Participation in national and international trade fairs is highly recommended for companies. First, it is a source of market information. The entrepreneur has access to market trends, new technologies, innovations in products and processes. It can be a great source of ideas.
In addition, it is usually very good for networking. Know your competitors and potential suppliers, who may be future business partners. Participating in a different sector than yours, you can find new partners.
Trade Fairs are also great opportunities to find current and potential customers. They can be invited by your company or having a casual meeting. In both cases, you must take advantage to narrow the relationship. Inviting them to attend a conference, seminar or exhibition is usually very friendly, especially if the topic being discussed at the event is the interest of your client. He will be grateful for the simple invitation and will be more open to listen you during or after the event.
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Participation in the fair is a communication tool. The company can participate in a more “active” way with a stand, talk, etc. You can increase much more your visibility in the event. But it is important, to hone attend in your hooth: to have a striking visual, to offer some happy hour, an interesting talk, and finally, actions that attract attention and approach your target audience.
