The Who’s Who Award: Big and Best Brazilian Cooperatives of Poultry and Swine changed the date. The award will now be on August 1st, during the opening ceremony of AveSui Latin America, which takes place in Medianeira (PR). The change responds to a claim of the participating cooperatives, who preferred the awards taking place inside one of the main productive centers of poultry and swine of the Country, which is the western region of Paraná. The new date – and the realization within the main event of the productive sector – will facilitate the presence of presidents, technicians, members and their families on the night of delivery of Who’s Who 2018, in addition to enabling these guests access to major technological innovations and novelties exhibited at the trade show.
The Who is Who 2018 is presented by the company Plasson, and the Organization of Brazilian Cooperatives (OCB) as institutional support. In its third edition, the award will bring ten categories, including awards for Best Management, Best Technician / Technical Assistance, Innovation, Operational Management, Cooperative Women and Retail, in addition to the existing Economic-Financial Performance, Environmental Responsibility, Social Responsibility and Sustainable Development . Created by Avicultura Industrial and Suinocultura Industrial published by Gessulli Agribusiness, the award seeks to highlight the important role played by cooperatives in the country’s agribusiness development, as well as social improvement and preservation of the environment, highlighting actions and players in this area. Cooperatives and technicians that highlight their production structure.
The collection of information, data analysis and ranking of each category will be made by the company Markestrat, led by the professor and agribusiness market expert Marcos Fava Neves. The questionnaires and request for data have already been sent by the consultancy to cooperatives and cooperatives. With the data in hand, cooperatives, cooperatives, technicians and managers with better performance will be rewarded, thus valuing the excellence results obtained by cooperatives within poultry and swine production systems.
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“The protagonism of cooperatives in the future of agriculture”
During the opening of the Who’s Who 2018 Award, the consultant, professor Marcos Fava Neves, will discuss the agenda and challenges of cooperatives in the future. Considering the data that consolidate that the agro can bring more than a trillion dollars in the next years, the professor of FEA / USP will address the agenda and the challenges of the cooperativism in the next 10, 15 and 20 years with lecture “The protagonism of cooperatives in the future of agro”. “It brings a lot of joy and hope to look at the latest United States Department of Agriculture (USDA) projections for global agribusiness products. Is a projecting to the agriculture for the next 10 years. We can realize how much should grow each product in terms of market share until 2027/28, always with the values ??of today (US $), the participation of Brazil and the added value to be achieved in exports “, comments Fava Neves noting that in this regard the cooperatives must have a key role in the country .
