With this opening of Itamaraty Palace, it will be possible to mobilize expositors who are interested in doing business on areas like poultry, swine and processing of meat.
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FIPPPA 2015
FIPPPA closes deal of international promotion with the Itamaraty
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The consultant Fabiano Coser met with the substitute head of the Operations Division of Commercial Promotion of the Ministry of Foreign Affairs, Rafael Carvalho Azevedo da Silva and with the economist from the Fairs and Tourism Division, Maria Lúcia Rezende Laraia to close one more promotion partnership for the International Trade Fair for Production and Processing of Animal Protein (FIPPPA).
On the opportunity, Coser explained about the main potential of the fair and asked the institutional support of the Brazilian government to publicize the event in the embassies and the specialized international media. Rafael Silva emphasized that it is full of interest Itamaraty the promotion of Brazil on the foreign and say that events like FIPPPA are a great showcase of Brazilian agribusiness to the world. “Itamaraty is open to collaborate with the FIPPPA, and will mobilize the embassies to publicize and promote of visitors , exhibitors and entrepreneurs for potential business contacts”, stated Silva.
Today, the Itamaraty has more than 100 commercial points that will receive the bilingual material for divulgation of FIPPPA on physically and digitally ways. “That will be one of the best ways of international divulgation”, Coser said. And add that, “talk about FIPPPA directly with Itamaraty, besides bringing more credibility to the event, makes visible in the world. It’ll be a great partnership.
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With this opening of Itamaraty Palace, it will be possible to mobilize exhibitors who are interested in doing business on areas like poultry, swine and processing of meat besides to enable opportunities to Brazilian businessmen who want to export their products.
The strategy of international promotion of FIPPPA with the Ministry of Foreign Affairs will happen in 4 steps: 1) promotion at the Brazilian trade points abroad; 2) event promotion in countries with an interest in doing business in importing poultry and pigs; 3) Fair promotion on countries with an interest on export equipment and commodities to Brazil; 4) Prospecting of journalists and medias to promote Brazilian agribusiness abroad.
